“Alta Bering’s EPO benchmarking technology provided ​rich insights, ​while we optimized our 90 country portfolio of brands and categories ​ in 2011/2012. The study was subsequently shared with the Coca-Cola Company HQ.”

Paul Fourie / Productivity & Reinvestment – coca-colacompany.com


The client wanted to test the reallocation of marketing and Capex resources across 90 countries, categories and brands against planned growth and profitability targets.

Insight and Implementation

Using EPO, Alta Bering created a set of internal benchmarking models that combined financial and operational performance data. The the insights about over or under application of resources against desired results or possibilities for further growth and profitability were revealed.


Recommendations assisted final strategic choices for the period.

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